How to bring Shopping Places
to life

Successful Shopping Centers & Places

Inspire People, Reviving Shopping Places

What does it take to turn shopping centers and city centers into popular and lively places? In addition to challenges such as minimizing vacancies, sustainability, and cost management, one goal is paramount: inspire people! They are the key to successful shopping destinations. That’s why shopping destinations must be approachable, human, and inspiring.

But how do to create such a place of desire? Through creative and perfectly staged, but also supportive activities & programs. That’s how we ensure experiential, connecting, and meaningful moments – and attractive shopping places!

This is what PPD Consulting stands for. Learn more. Take the next step!

Personal.
Relevant.
Different.

Hello, I am Frank Pöstges-Pragal, founder and owner of PPD Consulting. I develop highly relevant strategies and measures for revitalizing shopping malls and city centers. My consulting is always personal. In doing so, I passionately try to find innovative and at the same time viable ways to revitalize shopping places.

Personal.
Relevant.
Different.

Hello, I am Frank Pöstges-Pragal, founder and owner of PPD Consulting. PPD Consulting stands for ‘People – Places – Destinations‘. I develop highly relevant strategies and measures for revitalizing shopping malls and city centers. My consulting is always personal. In doing so, I passionately try to find innovative and at the same time viable ways to revitalize shopping places.

Success through
Experience

My expertise is based on many years of experience in the management, marketing, and commercialization of leading shopping places. I have already held management positions at CentrO Oberhausen, Unibail-Rodamco-Westfield, the IPH Group Munich and in an honorary capacity for the ICSC.

CentrO | Oberhausen, Germany
General Manager Operating Company & Project Development Company
Director Marketing & Sponsorships / Event and Leisure Manager

Unibail-Rodamco-Westfield | Düsseldorf, Germany
Head of Marketing Germany / Head of Commercialization

IPH Group | Munich
Managing Director Center Management

International Council of Shopping Centers (ICSC) | New York
European Advisory Board
European Marketing Board
Responsible for several international marketing awards of CentrO
Oberhausen
Recipient ICSC Special Distinction Award

Focus
on people

Partner for the People

With the Partner for the People Program (PPP), for example, I develop actions that help people and the community overcome daily challenges and make life a little more worthwhile.

This creates a very natural loyalty to shopping places like pedestrian zones and shopping centers.

The PPP approach is more than a strategy – it is ‘living humanity’ and has been the credo of my work since the beginning.

This creates a very natural loyalty to shopping places like pedestrian zones and shopping centers.

The PPP approach is more than a strategy – it is ‘living humanity’ and has been the credo of my work since the beginning.

WORKS

My References

Strategic Consulting:
(Re-)Positioning

The proper positioning of your shopping place is the indispensable basis for success and essential for leasing, design, marketing & center management.

Fashion &
Lifestyle Events

More appeal & more attention for your shopping place: with extraordinary fashion & lifestyle events you offer your customers and tenants convincing added value.

Community Campaigns

By offering individual, inspiring and connecting experiences, you can build positive awareness and foster a sense of belonging for your center (keyword: community hub) as well as social commitment in your local area.

Community Campaigns

People First! By offering individual, inspiring and connecting experiences, you can build positive awareness and foster a sense of belonging for your center (keyword: community hub) as well as social commitment in your local area.

Commercialisation & Non-Leasing Revenues

Smart concepts and strategies to generate added revenues, from which owners, operators, tenants but also the guests of your shopping place will benefit: with an extensive network and know-how, I exploit more income potential for our assets.

My Services

Center & City-
Management Advisory

Let’s get the most out of your Shopping Place! WWith my service portfolio, I offer exactly the service you need to turn an idea into a strategy for success. From the right positioning to event conception and implementation to the development of operational management standards and strategies to generate additional revenues – we can do it together!